TFME

The Foundation for Medical Excellence
Strategy // Design // Execution
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TFME needed to completely overhaul their Web site which had grown rather organically and painfully from its original implementation.

The confusing and inconsistent site was replaced with a bright and clear style based on a user centric approach. Whereas before new site visitors had to really dig to even understand the organization’s purpose and offerings, now they are able to immediately connect with both the mission and programs of TFME.

Through a careful interview process we determined that the main activity of the Foundation — their educational events — had to be featured more prominently and accessed more easily by their audience of regional physicians. The spaghetti like trail of links on the old site were replaced with a well thought out architecture that can grow with their organization.

The Joomla content management system and Click and Pledge events registration allow them to keep the site up to date and working for their organization