As part of a multi-step adaptation to bring their website into alignment with their current programs and focus, The Aspen Institute did a “refresh” of the home page and navigation systems in 2012. A new site architecture allowed for browsing by interest areas across their many programs and divisions. A visual grid style layout was added to the home page to display the energy of all their activities and convenings. The explore tab allows new visitors to filter items directly to give a taste of the expansive content on the site.
During this process colors and fonts and design elements were standardized and external affiliated sites were brought into the parent site and are available through the more robust site search and featured in the footer.
A secondary project was the redesign of all of their supporter development pages. Once dense and wordy, they are now emotionally engaging and make use of best practices like making it easy to contact the staff that handle each fund.
Design work on AspenInstitute.org was a great project over many years and the work done aided and informed their subsequent redesign with another agency.
