Stand Up to Cancer (SU2C) engaged me to advise, write and design their new and improved grassroots fundraising section. With their transition to a more scalable peer to peer fundraising platform they wanted to take the opportunity to engage new supporters and clean up some confusing areas. With 5 funnels for users to choose from, our goal was to make it clear and simple for visitors to self select the right pathway to participate. Each funnel balances motivation and information with the fewest words possible. Bold images help potential fundraisers picture themselves in action and friendly examples provide some added confidence to get folks started.
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