Branding
When the Jewish Organizing Institute (JOI) was ready to grow from a regional group to a national organizer they contacted me for their re-branding effort and new WordPress website. After a thoughtful process to determine their new name and identity we explored a variety of cultural identifiers and concepts. Realizing that at some point they were going to drop the full title in favor of the shorter JOIN for Justice we needed to create a logo that would easily accommodate the shift.
A mark that would serve as the cut off point, which hints at the fertility and spread of a pomegranate, fit the bill. The new bold logo was offset with a more homespun and welcoming website style to show their inclusive nature.
