I led the identity & branding work and created their identity materials. I consulted on the architecture & wire frames and designed both website themes. I also created a set email templates for both organizations and original maps and infographics to support their mission. When the web design was finalized, I provided flat HTML/CSS files and instructions for their technology partner (Media Mezcla) to implement on their Movable Type/custom tools platform.
We helped with content strategy for both the C3 and C4 organizations, mindful to keep their messages coordinated, but separate and get the most out of both. Adaptable designs ensure that they can maintain a professional online image as they continue to evolve.
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