Everyone at Aspen knew that their regular newsletter had grown unwieldy. And it’s outdated style and coding problems really didn’t reflect the sophistication of the organization.
So together with their digital and PR teams we embarked on developing a modern, inclusive newsletter template that not only showed the breadth of activity across the organization but eased their workflow.
Because there is always a lot going on at the Institute, we knew it would be long. But it also had to be a quick read for the busy leaders on their list. And responsive, because busy people read email on their phones. The result is a simplified structure with scannable listings and jump-links to each area of interest.
If you want the nitty gritty on what it took to get there you can read about the implementation.
They have since changed providers but I would be happy to send you a sample.